The New Generation
My name is Staci Diamond, and I am the Advertising Director at PTM, a Chicago-based marketing and media firm. Proud to be a part of the new generation of agency where passion projects are key and cultivation is the new and only way to advertise.
"The New Generation" Posterous lifestream is a resource for marketers and advertisers who look for insight on Generation-Y. Its no secret that Millennials have adopted new tools and subsequent consumption behaviors. And when a society adopts new behaviors, a marketing revolution is born. "The New Generation" Posterous lifestream delivers the relevant articles and insight to the changes brought by this marketing revolution.
The theme: Advertising is dead and Cultivation rules.
Much of what you will see here backs up a theory that says we are in the new state of conducting business, a more transparent business. The kind of business that requires truth coming back to advertising. The kind of business that forces us to view marketing differently as a whole: shifting from a silo-ed approach to a "customer-out" approach ... that marketing your business must start with the customer first. Your message will then build out from there, speaking to educated consumers on a level that goes beyond advertising. Its cultivating. And cultivating rules.
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